A true collaboration, V.I.A.'s Bob Kronbauer and Granted's Brian Hirano worked together on the design over the past couple of months.
The concept is to celebrate a British Columbia icon (the Spirit Bear; the official mammal of B.C.) while also giving a nod to diversity and how it makes this province a better place.
The yin and yang on the back of the sweater features a white Kermode (Spirit) Bear, along with its Black Bear sibling. Bear paws on the front with matching salmon outlines on the sleeves. As Bob explained in a recent episode of BC Was Awesome history TV show, the rare Kermode was instrumental in saving the Great Bear Rainforest from logging in the early 1990s.
As Hirano says, "There is a lot we can learn from bears. They don't care what colour they are and live and hunt side by side. We [humans] are all the same animal and - like them - I believe we can live in harmony."
There are currently only 200-400 of these bears alive today, and partial proceeds from the sale of this sweater will go towards ensuring their long-term survival; we're donating 10% of the profits to Pacific Wild, which works to protect wildlife and their habitat in the Great Bear Rainforest.
Preorder one now HERE.