The folks at Motherbrand have put on an exhibit called the Material Culture for the Information Age from March 13th to April 26th. We are proud to be featured here in the same exhibit with famous artists such as Douglas Coupland!
In a world were you can speak to anyone, what do you want to say?
Emblems and icons, of colours, patterns, smells and more, are the building blocks, the raw components of a community and compose our cultural identity. We have collectively created and assembled this library of identity, and it is something we implicitly agree to share. Over time, it is this library that becomes the history, meaning and expression of our cultural experience.
In this information age, everything is competing for our attention. In this global age, identity is blurring and brands - in place of locations - are gaining in currency. To keep our material culture from disappearing, it must be exercised and never allowed to become narrow or stagnant. As creatives, the more we use our shared identity in our work, the more flexible and robust our culture becomes and our symbols become inspirational fountains.