A shop in the heart of the famous ski resort Niseko in Hokkaido, Japan. Powder company is a unique blend of retail space and back country guided tours.

I had the pleasure of riding with the best local guides deep in their backyard. Slashing powder and pillow lines all day.

Keep an eye out for a collaboration with Powder Company in the near future!

Special thanks to:

Powder company guides

Kage Inakage (Guide photographer)

Gentem stick (Snowboards made in Japan)