The Collective Good is the Yukon's modern day general store. Founded in 2013 by Jen Williams & Paul Gort, their motto is "good design for good people".  TCG reflects their love for travel, design and of classic mid-century Canadiana. The spacious store features an array of goods made by local artisan from the Yukon, other provinces and items from around the world, also complimented by their house line, Yukon Territorial Goods, celebrating the Yukon's past and present history.

Find their brick & mortar in downtown Whitehorse,  Front & Main Street or online at www.thecollectivegood.ca

We collaborated on a limited batch of beautifully designed sweaters with TCG.
The inspiration for the Yukon Coat of Arms sweater came from a vintage hooked rug and their love of classic Canadiana mid-century novelty sweaters. The design features Yukon's emblematic fire weed motif and the Yukon's Territorial Coat of arms.

Photos courtesy of GBP creative.